Sequin Graphic Design
Logos • Product/Service Design • Advertisements • Books
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The Boxford Bakehouse logo imparts a feeling of comfort and wholesomeness with its warm colors and rustic home design. The client wanted a modern yet classic look for the product, a homemade, maple syrup sweetened granola. | Bedford Community Access Television wanted an attention-getting logo that was memorable and attractive. Use of positive/negative space, line, form, and color emphasize the BCAT logo. | |
| Boxford Trails Association/ Boxford Open Land Trust is an organization dedicated to preserving and promoting walking trails and land. This logo captures the feeling of nature in a simple, effective manner. | Neighbors for Neighbors is a community-based organization. The logo's friendly colors and cheerful illustrations send a clear, positive message. | ||
| Media Matters, a writing conference for high school students and teachers, needed a logo that was fun enough to attract young students yet formal enough to be appealing to teachers. | |||
| Product/ Service Design | |||
| The Great Heart Granola package reflects the warm, inviting feel of the logo. A focus on natural, delicious ingredients is expressed in the homey yet modern package design. | JoJo's Pups, a miniature pinscher breeding service, was suited to a card that was graphically simplistic, giving a feel of the puppies while addressing pertinent information. | ||
| Ink Jam Tattoo Studio, the first in its town, wanted to convey a classic tattoo feel while maintaining focus on the artist's unique drawing skills. The yellow outlines evoke a feeling of liveliness and excitement. Visit Ink Jam's website. | Ink Jam's gift certificates were designed to look like a funky present, rather than a generic fill-in form. Bright colors, blending gradients and organic borders add to the unique appeal. | ||
| The business card for Concord Woods, a landscaping company, conveys an impression of growth and nature, as seen in its grass-like graphics and deep green color combinations. | This invitation to a luncheon with a comedic author expresses a feeling of carefree fun and humor with its bold colors and funky illustrated pants. | ||
| This cruise ticket is graphically illustrated with abstracted waves, meant to express an attitude of enjoyment and nautical appeal. | The safety tips brochure informs readers on how to protect themselves. Strong headlines contrast with playful snowflake graphics. | ||
| The invitation to an event at Fenway Park conveys both a feeling of the historic appeal and current popularity of baseball, with a limited color palate and photograph. | The bright colors and strong graphics of this Halloween flyer are meant to draw attention and convey concise information to the passerby. | ||
| When the International Association of Chiefs of Police came to Boston in October, the client wished to capture the essence of the autumn while paying homage to the city, sponsor, and mayor. | This fun, lighthearted Christmas party invitation centers around the idea of scattered circles. It was designed to be unique and funky. | ||
| The "Operation Technology Mark-Down" poster informs the viewer of numerical statistics while illustrating them in an abstract, visual manner. | |||
| Advertisements | |||
| The Fright Fest contest ad was printed in black and white. Its strong graphic bats were designed to create an immediate impact on the viewer as well as to set a Halloween-style mood. | The Ringling Brothers circus ad features repeating figures and bright colors to convey a celebratory, exciting attitude. | ||
| Globe Santa, a familiar logo around the Boston area, is presented here in a dynamic setting. A bright blue gradient, cheery red text, and snowflake graphics were used to create a seasonal feel. | The Life Sciences Career Fair ad featured a photograph of a working professional, along with attractive colors and carefully emphasized information in order to create a clear, attention-getting ad. | ||
| This piece, informing potential advertisers of ad space costs in the sports section of the paper, features a football theme and bold headline. The information is laid out in a concise manner, yet maintains visual interest. | This sponsor ad features a simple, black and white photograph along with the tagline, Committed to Community, in a subtle, script text. | ||
| The Media Matters ad, like the logo, conveys a feeling of simultaneous classroom learning and enjoyable peer socialization. Important information is highlighted, while the attention-getting headline is prominently featured. | |||
| Books | |||
| Exploring Boxford's Beautiful Trails is a book designed for children and parents for nature walks and activities. The bright colors and assorted photographs on the cover, as well as the swirling page design, give a feeling of childlike exploration. | The Boston Police Telephone Directory conveys information in a precise, easy-to-read manner. The bright colors and simple graphics enhance the visual appeal without distracting the reader. | ||
| The Boston Globe wanted to produce a one-color holiday recipe booklet for the winter season. This layout, in a cheerful red, incorporated a gift-wrap theme. | Another version of the Boston Globe recipe book, in a deep mint green included a geometric and organic blend of stripes and snowflakes. | ||
| The icy-blue version of the book was a combination of smokey swirls, snowflakes, and dynamic star shapes. The occasional use of script typeface added an element of elegance. | The Boston Globe booklet was changed into perforated recipe cards. Deep cranberry red and metallic silver combined in a rich palette to create a warm, holiday feel. | ||
| The Major Cities Chiefs guidebook welcomed police chiefs traveling from all over the country to Boston. Autumn-inspired colors were used, as well as a classic typeface and photographs to capture the historic nature of the city and the pride of its residents. | |||